The Yankees today kicked off HOPE (Helping Others Persevere & Excel) Week, a new program which is described by MLB.com's Bryan Hoch as being "designed by the Yankees to bring to light five remarkable stories, which are intended to inspire individuals into action in their own communities." To start things off, Alex Rodriguez, CC Sabathia and Mark Teixeira appeared on the Today Show on NBC to talk a little about the program with Lester Holt and Meredith Viera.